Always Forward

Jordan Itaya

Hello, my name is Jordan Itaya and I am the owner and head coach at Semper Porro. The name Semper Porro is Latin for Always Forward which serves as the guiding principle of everything I do. My aim as a coach is to develop the whole athlete with a focus on long term progression. Character, resiliency, work ethic, and follow-through are all traits that I value and emphasize. My training philosophy is centered around the long term development of the Oxidative System. This entails high training workloads over the course of years guided by power, heart rate, and lactate data.

It's been a long road to get to this point with Bryan Larsen. A lot of years, a lot of pain and blood and sweat. And also some tears. I wish I could share how much it means to me to see Bryan pick himself up from heart break, from crashes, from disap
Bryan is working on his cobblestone riding skills. #americancobbles
Today we tested Bryan's Lactate profile. And, as always, you have to be careful drawing conclusions about power based on a snapshot of data. The nice thing today, was that everything lined up with expectations. And believe me, I've done many a lactat
I found my vineyard. See, it has my name and everything.😜 #winecountry #cycling #ride
Spent the weekend with @buriansan. And man, it's gorgeous in NorCal. The roads here are just stupid amazing. #training #bicycle #winecountry #sonoma #ride
Process over results. That's the thing I preach to all my athletes over and over in one form or another. And at times it might seem a bit counterintuitive. Don't results matter? Of course they do. But it comes down to playing the long game. Focusing
The past five and a half months went by in the blink of an eye. In that time, Magnus logged over 14000km on the bike, plus a ton of off the bike work (gym, physio work, mental training, breath training, and more). All in all it was an absolutely amaz
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