Always Forward

Jordan Itaya

Hello, my name is Jordan Itaya and I am the owner and head coach at Semper Porro. The name Semper Porro is Latin for Always Forward which serves as the guiding principle of everything I do. My aim as a coach is to develop the whole athlete with a focus on long term progression. Character, resiliency, work ethic, and follow-through are all traits that I value and emphasize. My training philosophy is centered around the long term development of the Oxidative System. This entails high training workloads over the course of years guided by power, heart rate, and lactate data.

Process over results. That's the thing I preach to all my athletes over and over in one form or another. And at times it might seem a bit counterintuitive. Don't results matter? Of course they do. But it comes down to playing the long game. Focusing
The past five and a half months went by in the blink of an eye. In that time, Magnus logged over 14000km on the bike, plus a ton of off the bike work (gym, physio work, mental training, breath training, and more). All in all it was an absolutely amaz
The thing I love about cycling is how process oriented it is. There's the technical elements and the tactical elements, the mental, the emotional, the physical, and on and on. It can be a bit overwhelming to a new racer, and in the beginning a lot of
Yesterday was my first race since my bad crash twelve years ago where I broke my neck. And, my main objective wasn't to get a result, but rather to walk Magnus through the process of racing. I've been coaching from the sidelines for years now, but it
It's been four and half years working with Magnus Trebes. Slowly building his foundation. Working on fundamentals. And, I have to give him and his family huge credit for being patient this whole time. It's a hard thing building an oxidative engine fr
This is the biggest protein container ever. #gobigorgohome #semperporro #alwaysforward
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